Category#SEM

Needed: Social Media Marketing Projects for spring quarter 2022

N

For the past 9 years, I’ve had numerous real-world clients in my digital marketing classes. The clients shown above are some of the more memorable businesses/projects. (We also help startups/small businesses.) This is an incredible experience for my students and the clients. The students get real-world experience and the clients get free work from some of the brightest minds. If...

Needed: Digital Marketing Projects for winter quarter 2018

N

For the past 7 years, I’ve had real-world clients in my digital marketing classes. Clients include Skratch Labs, Illegal Pete’s, Ralph Schomp BMW, Wheat Ridge Cyclery, Crunchyroll, Sphero, Comedy Works and Red Rocks. (These are some of the larger names and we do projects for startups/small businesses.) This is an incredible experience for my students and the clients. The students get...

Keywords and Twitter

K

Back in 2011, Twitter and Google got divorced. Actually, it turns out it was a trial separation. On February 4th, they announced a new deal that has Tweets showing up in search results again. (This is possible because one of Twitter’s latest acquisitions, GNIP recently indexed all tweets back to 2006.) This is great news because it once again helps businesses own SERPs. It also means...

Social media for the entrepreneur

S

This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

ITEC 4700: Class 16 – Monetizing Web 2.0

I

Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****@hotmail.com’. They had direct messaged a large number of my followers. (I was also alerted by someone who...

Guest Post from Matt Garton: Travel Search Marketer

G

Opportunities and Pitfalls in the near-term evolution of Search Engine Marketing. In one fashion or another I’ve spent the last decade making a very good living from marketing through Search Engines. As the CEO of a venture backed startup, later as a VP of Business Development, and today as the owner and founder of a couple of businesses I have spent the last decade relying on search engines to...

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

Connect