I’m currently listening to Brad Hampton, guest lecture in my Social Media Marketing class and I’m excited about where advertising is today! (This video is 4 years old.)
698% increase in engagement for Toyota’s 4Runner (video)
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Epic tweet from @iamdylancurran on his (your) data
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1. Google stores your location (if you have it turned on) every time you turn on your phone, and you can see a timeline from the first day you started using Google on your phone — Dylan Curran (@iamdylancurran) March 24, 2018 3. Google stores search history across all your devices on a separate database, so even if you delete your search history and phone history, Google STILL stores...
The end of advertising as we know it
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I recently read this piece by James McQuivey of Forrester and it’s definitely worth taking a look at. Just in case you don’t take my advice, the focus of the article is that large companies like P&G, GE and JP Morgan Chase are revisiting their digital (display) ad spend and are asking Google and Facebook for transparency into their reporting. When is an impression an impression...
Coke does something amazing (video)
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If you think about what Coke is – a sugary beverage – it’s amazing what they do. Enjoy!
Pinpoint: Foursquare’s new geo-location based advertising platform
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Dax Hamman
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I received an email from Carol Johnson the marketing chair at Daniels College of Business. She asked me if I would follow up with someone who had emailed her. His name was Dax Hamman. Now you have to understand that Daniels Profs get a lot of emails from “the outside world†– especially Carol – asking for help or some assistance. So I was somewhat skeptical. I looked up his profile and...
Mobile Consumer Behavior: Classes
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This may be the longest post in the history of the Internet. It may break it. Ideally this would have been done the day I taught the class but this quarter was exceptionally busy. In fact, the last time I was that busy was during grad school while working a full time job. I was a human piñata this quarter. But below is an outline of what material I covered during the class. Intro – The first...
Apple – MacBook Air Sticker Commercial (video)
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Adtile makes advertising contexual
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If you’ve read this blog for any length of time, you know that I’m not a fan of advertising. The reason for that is pretty simple. It sucks. They throw things out there to see what sticks. Even behavioral is still not very good. (I don’t log into Facebook anymore because they think they know me.) Recently much of the conversation around mobile advertising has centered around...
Audi fan Newsjacks Sochi
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So if you saw the opening ceremony of the 2014 Winter Olympics in Sochi, you probably saw the fifth ring of the olympic logo fail to open. Not a great moment in Russian history. Then a few days later, the image below emerged. Many marketers thought, “They did it again! Someone newsjacked the olympics just as Oreo did during the power outage at the Super Bowl last year.” And they were...