Pinpoint: Foursquare’s new geo-location based advertising platform
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Why Foursquare failed to reach escape velocity
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@simonowens posted a thoughtful piece on LinkedIn entitled Why Foursquare failed to reach escape velocity. I of course, have my perspective on why Foursquare has split/pivoted. (I tried to add my comment but LinkedIn wouldn’t allow me to comment. Probably too long.) Below is my comment. Simon – This is a pretty good post and have a different perspective having used the service since...
My grey Saturday
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So  . . . my wife and I went out today since the kids were with their grandmother. In the process we forgot our mobile phones. We BOTH forgot our phones. But, being level-headed individuals we thought we’d feel disconnected while simultaneously feeling good because we could just hang out with each other, uninterrupted. However, over the next couple of hours, I/we realized how enabling our...
Step into the Foursquare time machine
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Foursquare and Samsung have partnered up to allow you to visualize your check-ins. If you’re a #geoGeek like me, you’ll love this distraction! Click here and you can review where you’ve been and when. (Be sure to pause it and go step by step to see some interesting stats.) You can also export your stats as an infographic. Mine is below. (Creature of habit!) Via @drewlawrence...
Mobile Image sharing will push adoption of location sharing
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One of the things I learned at the #BigBoulder Conference from the guys from @ESRI this past week was that location is the glue between datasets. Demographic, psychographic, content, etc is all linked to location. I, of course, love this thought and the issue is that most people don’t share their location. Approximately 5% of the US uses location based services and Facebook just pulled...
Geo-fencing according to Location Labs
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I found this video from Location Labs talking about three variations on the concept of geo-fencing. The first time I’d heard of geo-fencing was when Sonic restaurants incorporated it into their marketing mix. My take on what could be done with this is below the video. The three types of geo-fences described in the video are: Static – An individual receives location based offers as...
Information Technology Strategy: Class 8 – Mobile
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Last night we started covering the mobile landscape. My goal was to cover the basics but we quickly got into the rock-n-roll. First, let’s talk about off-deck vs. on-deck. In a nutshell, on-deck is the AOL experience for mobile. Think Motorola Razor. The official definition is: A browseable portal of links to content, pre-configured usually by the network operator, and set as the default...
Geocaching the treasure hunt!
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The game Geocaching has been around for a while but has recently swung into my view because my kids are now old enough to appreciate. Enjoy!
Mobile; not stupid simple
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I keep hearing people that say mobile (web/app) needs to be “stupid simple” for people to use and although I do believe that usability is important, mobile does not need to be stupid simple. It needs to be smart. Smart like a Swiss army knife. For mobile, smart is: Easy to use interface – Usability is the number one reason why Apple’s smartphone has taken the smartphone...
Foursquare isn’t important. The behavior is.
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Most of the time, when I talk to entrepreneurs about what can and can’t be done, they see the potential limitation as a function of the technology. Well, I’m here to tell you that technology isn’t the issue. Just about anything short of time travel (which Google is currently working on) can be done. Technology is not the limiting factor. User behavior is. I have at least three...