Category#guestpost

Why the Apple Car doesn’t make ANY sense

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Way back on 7 days ago, I posted the reasons I believed that Apple would build a car. I was quickly reminded by a friend of mine, who goes by the name of Brad Hampton and happens to be a Senior Digital Consultant for Shift Digital (and agency focused on the automotive market), that I may in fact be wrong. Very wrong! Below are the reasons for his disbelief. Apple cares about design, not function...

Guest Post from Matt Garton: Travel Search Marketer

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Opportunities and Pitfalls in the near-term evolution of Search Engine Marketing. In one fashion or another I’ve spent the last decade making a very good living from marketing through Search Engines. As the CEO of a venture backed startup, later as a VP of Business Development, and today as the owner and founder of a couple of businesses I have spent the last decade relying on search engines to...

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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