Keywords and Twitter


twitter-google-logos2-1920Back in 2011, Twitter and Google got divorced. Actually, it turns out it was a trial separation. On February 4th, they announced a new deal that has Tweets showing up in search results again. (This is possible because one of Twitter’s latest acquisitions, GNIP recently indexed all tweets back to 2006.)

This is great news because it once again helps businesses own SERPs. It also means that when you’re researching keywords for your site/mobile site you should be using Google Analytics: Keyword Planner and Twitter’s Keyword Targeting tool. If all goes well, these two tools will tell you to use the same keywords but . . . don’t count on it. :)

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.