#marketing

Last year, I was on a flight from Austin to Denver, frustrated that I was unable to attend more sessions at SxSWi. It was my first year and I was overwhelmed by the quantity/quality of information. I had attended 4 days of sessions from 9am to 5pm and still only scratched the surface. As I sipped yet …

SxSWi 2016

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My second day was a good one. I went to see the session entitled Forget Loyalty, Build habits with the VP/Digital for Julep Beauty, @lesliefeinzaig. Leslie is a gamer and has a gaming background so she has had some experience with building habits. Her goal with Julep is to create habits for influencers and as …

SXSW Day 2: Forget Loyalty, Build Habits

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This may be the longest post in the history of the Internet. It may break it. Ideally this would have been done the day I taught the class but this quarter was exceptionally busy. In fact, the last time I was that busy was during grad school while working a full time job. I was a …

Mobile Consumer Behavior: Classes

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There are some  compelling items in this video. Some of my favorites are: The concept of the campaign is and has been deconstructing. It’s not about promoting a product you need to move. It’s more about the conversation you’re having with your customers and providing them exactly what they need. (This is no small task.) The …

McKinsey’s David Edelman on digital marketing (video)

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I had coffee with the CEO of a very large agency this past week and during our conversation, he mentioned that one of the things he sees is business struggling with is the demise of the marketing campaign. (Did I mention this he runs a VERY large agency?) To be honest I wasn’t shocked by …

The death of the marketing campaign

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Let’s get one thing straight before you watch this video. Usability – also known as interaction design – IS marketing. It’s an inbound/on-demand world and if you get in your customer’s way: You’ve failed. This is an amazing video (18 minutes and worth every second) that highlights some of the impacts of the Post-PC era and …

Connecting (video)

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I was in a LEGOs’ store today and was wishing I was 10 again. Not that you need an excuse to enjoy yourself with kids toys but it sorta helps. It was amazing how busy the store was and made me feel like I’d wandered into the Apple store. As I watched my son assemble …

Marketing personas need Brand Graphs

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Marketing Is Dead – blogs.hbr.org/cs/2012/08/mar… Excellent post from Bill Lee on Harvard Business Review #socialmedia #socialmarketing — MichaelMyers (@MichaelMyers) August 11, 2012

Marketing is Dead

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Coming to the realization that good advertising and good marketing are often two very, very different things. — amber finlay (@its_amber) July 24, 2012

Tweet: Advertising vs. Marketing

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This is an interesting infographic and there are two things that really stand out as critical to the argument. People do not shut off business thinking when on Facebook. Uh . . . maybe . . . Why do B2B businesses advertise during sporting events? Good point but I’m not sure that watching TV and interacting with …

LinkedIn or Facebook for B2B? (infographic)

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