SxSWi 2016



Last year, I was on a flight from Austin to Denver, frustrated that I was unable to attend more sessions at SxSWi. It was my first year and I was overwhelmed by the quantity/quality of information. I had attended 4 days of sessions from 9am to 5pm and still only scratched the surface. As I sipped yet another Coke, I thought to myself; “I need an army.” Then one of the many voices in my head replied; “You have an army! Your students!” I have access to an amazing well of incredibly intelligent students! I reassured myself that next year I would be back with a pack of rabid students.

This March – 10-15th – I’m taking a group of grads + undergrads to Austin, TX for SxSWi 2016! We’re going to be creating an amazing experience. The class/trip will look something like this.

  • Students will attend class once a week to research + discuss the topics that will be covered this year.
  • Over the course of the 10 week quarter, students will develop a plan for the sessions they will attend.
  • On the 10th of March, students will arrive in Austin.
  • For the next 4 days, students will record sessions (audio) and document what they heard and how it can be applied to marketing.
  • The summaries will be compiled and organized into one BIG FAT deliverable and then distributed to current marketing students + marketing alums. This deliverable will have links to the original audio for additional detail.

That’s it! It’s going to be AMAZING!! Cannot wait . . .


By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.