We’d all code if we could



I have been teaching a course called Gateway to Business at the Daniels College of Business for the past three years. This course is for Freshmen and I copiloted the course back in 2012 with Dr. Stephen Haag. The course is an attempt to remove the mind numbing joy of business 101 concepts by having students apply those concepts to a mobile application-based business model. They are tasked with building an app prototype (using Proto.io), writing a business plan and creating a video presentation. For the vast majority of students, the class is an amazing experience.

After three years and 600+ students, I now believe that if the students could code, almost every one of them would. They would code, not to make money but to solve their own problems. Every quarter students struggle to come up with businesses models that would generate revenue, but they quickly develop ideas that solve everyday problems they have as shiny new Freshmen. Some examples are:

  • Alerts when the dining halls are serving food that is less than desirable
  • Supermarket mapping app for first-time visits
  • Carpooling service for skiing/snowboarding. (I-70 is stoopid on the weekends)
  • Laundry service for the dorms.

I believe we are headed towards a place/time when people will be able to code – specifically an app – without typing a line of code. Think about it. Apps are very much like Legos. There are a limited number of pieces and with some vocabulary/command training, someone could construct a very rudimentary app for their phone or watch. (Tablets are better for amazing sensory experiences.)

I know there are people working on this and it’s far from easy but I hope we get their soon!

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.