My second day was a good one. I went to see the session entitled Forget Loyalty, Build habits with the VP/Digital for Julep Beauty, @lesliefeinzaig. Leslie is a gamer and has a gaming background so she has had some experience with building habits. Her goal with Julep is to create habits for influencers and as she said, â€œinformation is their social currencyâ€. This information helps the...
I’m currently reading this bookÂ by Gabe Zichermann & Christopher Cunningham. Book review on the way!
I got to see this presentation fromÂ @adamkleinbergÂ of TractionÂ a couple of weeks ago at Intuit. Great stuff!
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