McKinsey’s David Edelman on digital marketing (video)


There are some compelling items in this video. Some of my favorites are:

  • The concept of the campaign is and has been deconstructing. It’s not about promoting a product you need to move. It’s more about the conversation you’re having with your customers and providing them exactly what they need. (This is no small task.)
  • The internal marketing process is more like agile development. Iterate. Pivot. Rinse. Repeat. Agile marketing.
  • The guts of businesses will need to revamped. Metaphorically, you have built a car to get from point A to point B, only now there is a mile of water that’s 100 feet deep between Point A and Point B. A car will do you no good.
  • Data, data, data.
  • Design thinking. It’s a team.
By Michael Myers