McKinsey’s David Edelman on digital marketing (video)


There are some compelling items in this video. Some of my favorites are:

  • The concept of the campaign is and has been deconstructing. It’s not about promoting a product you need to move. It’s more about the conversation you’re having with your customers and providing them exactly what they need. (This is no small task.)
  • The internal marketing process is more like agile development. Iterate. Pivot. Rinse. Repeat. Agile marketing.
  • The guts of businesses will need to revamped. Metaphorically, you have built a car to get from point A to point B, only now there is a mile of water that’s 100 feet deep between Point A and Point B. A car will do you no good.
  • Data, data, data.
  • Design thinking. It’s a team.
By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.