Category#behavioral

The impact of the post-pc era on residential architecture

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I posted about the impact social media could have on architecture a year ago and have recently been thinking about how our post-PC devices, impact our in-home behavior. My wife and I are on our devices all day and these are some of the things I believe will be impacted. No more book shelves – I’ve always thought book shelves displayed prominently as a backdrop in residential...

Geeking out with my Wife!

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So . . . today, my wife says, “Hey honey. Why don’t we go to Red Rocks and take some pictures on Instagram and publish them to Foursquare. After my brain did several summer-salts for a couple of seconds I tried to figure out when the aliens had managed to grab my wife and replaced her with exact replica AND if they were going to bring my real wife back soon. Almost all joking aside...

ITEC 4700: Class 16 – Monetizing Web 2.0

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Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****@hotmail.com’. They had direct messaged a large number of my followers. (I was also alerted by someone who...

How to monetize the coming collision between mobile and social

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Social media is pushing the adoption of mobile web in the US.  (Twitter happened because of the iPhone!) Everybody put your helmets, shin guards on and brace for the impending collision between mobile and social. This year mobile internet useage is up 110% nationally and 148% internationally. Gartner predicts that within 3 years web enabled phones will outnumber terrestrial internet connections...

Lotame partners with users for social advertising (video)

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I’ve been talking about businesses partnering with users on advertising many moons and found a business that does just this on social networks. They are called Lotame (low-ta-mee) and I mentioned them in an earlier post this week. I have included a video that describes the service. Sounds amazing and they offer some free reports here. Would love to know what users think. Would also like to...

iPhone Monetizing New Web: Part 2

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I recently posted about iPhone applications potentially being the key to monetize Web 2.0 sites. I recently found a report by AdMob for March 09 that indicates that half of all their total ad responses (out of 6000 sites and 1000 applications) came from applications on the iPhone and G1 (HTC Dream). This is an amazing number and not terribly surprising when we start to think about applications...

Google is Going to Buy Twitter

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I read in TechCrunch last week that Twitter is going to be enabling search across all tweets in the near future. From this, businesses will able to enable intent marketing (a term that came up after a conversation with the CEO and founder of DOUBLE ENCORE, Dan Burcaw: interview coming soon!). With intent marketing a marketer can know what a user is looking for if/when they tweet/post about it...

The Kite is Bright

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This past Friday, I had the good fortune of speaking with the founders of Brightkite, Brady Becker and Martin May. I got the ball rolling by walking through the front door and accusing Brady of being Martin . . . Fortunately things got better from there. Once we sat down, they told me they had just finished an interview with the Wall Street Journal the day before and had also made a TechCrunch...

Your Browser is Your Online Persona

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After watching the TechCrunch round table on the future of mobile, I’ve been thinking a lot about the browser. It was unanimous at that meeting that the browser is going to be the killer application for the mobile world and I realized that the browser is something I really don’t think too much about or give too much credit to. I have used Firefox since it launched and have always...

Your Advertising Partner

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I read yet another article in the Wall Street Journal this past week about cable customers up in arms about their online behavior being tracked even though they would remain technically anonymous. Not sure what the big deal is if they can remain truly anonymous. They would essentially see your online shadow, would allow you to turn it on or off and would enable on-demand personalized marketing. I...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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