Category#behavioral

Mobile Behavior

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I just saw this video on MobileCrunch. It’s a demo of how the Firefox mobile browser could work and it looks pretty amazing. As of today people’s mobile Internet behavior is markedly different from terrestrial use. I’m excited about this type of functionality as it will help us shed some light on what people’s behavior will be if they are holding a window to the Internet...

Personalized Marketing

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OpenID + Data Portability + Mobile Number + Persona Control = Personalized Marketing The original idea behind OpenID (much like Microsoft Passport) was to provide a single login to allow user-members to go from site to site without having to sign-in to each one separately. Now that browsers keep track of your login information the original goal is lost and yet Google has committed to OpenID and...

Tivo Long-term?

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With the advent of the Internet becoming the platform for on-demand video entertainment, I’m beginning to wonder what TiVo is going to do long-term. If I can go to the Internet and watch the show that I want to watch, when I want to watch it, why do I need TiVo? I’m sure this is the reason Tivo has partnered with several companies to expand their offering. Rhapsody is now available...

Me & My Google Shadow

M

Lately I’ve spent a lot of time thinking about, and explaining, the incredible marketing tool that Google is currently building. It’s a behavioral advertising model that will extend into your PC and mobile phone (and eventually radio and TV). I’m also sure that Google will utilize “peer recommendation” as a key element to behavioral advertising. Behavioral advertising can be...