Tivo Long-term?


TiVoWith the advent of the Internet becoming the platform for on-demand video entertainment, I’m beginning to wonder what TiVo is going to do long-term. If I can go to the Internet and watch the show that I want to watch, when I want to watch it, why do I need TiVo?

I’m sure this is the reason Tivo has partnered with several companies to expand their offering. Rhapsody is now available and they have also expanded their search capability to include video on the web. These are great but are really transitional offerings at best. Tivo also partners with Amazon for their Unbox service, which has recently come under suspicion as being on the way out.

TiVo’s CEO Tom Rogers was quoted as saying:

I like to think of (a TiVo box) now as a digital video receiver. The idea we’re building toward is, anything tha’s out there, from any source, you need TiVo to get it, organize it and make it fast and easy to be able to find it.


That’s what the Internet is and I have a PC that does that so why would I need a DVR? Maybe TiVo should tack a monitor and keyboard on to their box. Or maybe someone needs to invent an ad zapper for the Internet. Oh wait. . . Either way, I don’t think TiVo has much of a long-term future.



By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.