Mobile Consumer Behavior: Japan



The first half of the course was spent defining the mobile landscape and how consumers were using it. The last part of the class had us reviewing Japan. That is to say, reviewing Japan’s economy, government, culture and tech. In summary, things are very complicated and are tied to the past and the need to embrace the future probably more so than any other country in the world.

We also had two guest lectures. One by a former student of mine named Peter Bucani. Peter studied in Kyoto at Doshisha University and it was good to hear about his experiences in Japan. The other was by Yoshi Ota. Yoshi-san grew up in Japan and now lives in the US and does business in Japan, South Korea, India and China. Yoshi talked about business culture in Japan. The students and I had many questions . . .

By Michael Myers