Mobile Consumer Behavior: Data collection: Quantitative


survey-saysAlong with qualitative data, my goal was to collect quantitative data in the form of a survey. Developing the raw questions was relatively easy but refining them to a point where anyone could take the survey with ease, took some doing. I didn’t have much experience in this level of refinement and was too close to the subject to refine it. I enlisted Dr. Baack (Nope. That’s not him on the right.) to help evaluate the questions and make sure things were as clear as possible.

The other thing that I had to do was get my survey and my methods of collection approved by IRB (Instructional Review Board). The goal of this organization is to ensure that your research methods are ethical and don’t jeopardize anyone you’re surveying in any way. My research had us collecting personally unidentifiable information. This was an interesting process to go through and required several documents including a consent form, an IRB application, a copy of the survey, a translated copy of the survey and the research protocol.

In the end we got a great survey. English version here and Japanese version here

By Michael Myers

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.