Category#research

Mobile Consumer Behavior: Japan

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The first half of the course was spent defining the mobile landscape and how consumers were using it. The last part of the class had us reviewing Japan. That is to say, reviewing Japan’s economy, government, culture and tech. In summary, things are very complicated and are tied to the past and the need to embrace the future probably more so than any other country in the world. We also had two...

Mobile Consumer Behavior: Classes

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This may be the longest post in the history of the Internet. It may break it. Ideally this would have been done the day I taught the class but this quarter was exceptionally busy. In fact, the last time I was that busy was during grad school while working a full time job. I was a human piñata this quarter. But below is an outline of what material I covered during the class. Intro – The first day...

Mobile Consumer Behavior: The interviews

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This was a challenge. It is relatively easy to interview people to get them to answer simple questions. Qualitative interviews are more than that. The goal was to get people to open up about how they used their smartphones and then get them to think about – and then convey – why they used them in those ways. This is no small task. The biggest hurdle for most is to get interviewees to relax...

Mobile Consumer Behavior: Data collection: Quantitative

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Along with qualitative data, my goal was to collect quantitative data in the form of a survey. Developing the raw questions was relatively easy but refining them to a point where anyone could take the survey with ease, took some doing. I didn’t have much experience in this level of refinement and was too close to the subject to refine it. I enlisted Dr. Baack (Nope. That’s not him on the...

Mobile Consumer Behavior: Data collection – Qualitative

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Data collection was arguably the most important part of the class. Without data it would be impossible to discuss the differences between the US and Japan in regards to mobile consumer behavior. As I mentioned before I wanted qualitative and quantitative data to provide a more complete picture so I set about buying lunch for my PhDs in marketing and picking their brains about what not to do. The...

Mobile Consumer Behavior

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Two years ago I walked into my Chair’s office and shared an idea with her about two travel classes I had in mind. One was to Brazil to study the differences between the US and Brazil when it came to social media use. Brazil is has a profoundly social culture (read this) and I was curious to vet the differences. My other goal was to travel Japan to study the differences in smartphone usage...

Innovative market research companies in Denver

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This past Friday morning I had the pleasure of attending a DU marketing roundtable that featured four innovative qualitative marketing research companies. The focus of the event was highlighting businesses that are pushing the qualitative research envelope using technology. Technology has traditionally been the realm of quantitative research but these companies are moving qualitative forward...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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