Tag#blogging

Building a business, blogging and a lack of passion

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I was talking with a friend of mine today and he described a situation where he was trying to help a client understand that based on her business model; she needed to be the one to blog for her business. She replied; “I don’t have much content and was hoping you could blog for us.”. This was after a conversation last week where she shared with him that she was really passionate...

Social media for the entrepreneur

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This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

Moderate, in moderation please

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So . . . I’m a big fan of Anthony Bourdain and was recently reading one of his posts about the Hudson Valley episode. In the episode (video below) he sits down with one of my other favorite people; Bill Murray. The focus of his post is a funny incident after the cameras were done rolling. It really is worth reading even if you’re not a fan. He’s an excellent writer (and has many...

ITEC-4700: Class 4 – blogging

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Had a great class on Thursday and talked about blogging and how it can be used to build your business. We specifically covered its impact on SEO and transparency. Blogging can cover all four levels of online relationships: finable, recommendable, transparent and collaborative. We also talked about Google’s battle with China and how microblogging is happening without Twitter in China. We...

For sales: Twitter is networking, blogging is the follow-up call

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I had yet another conversation that started with, “I don’t get Twitter”. Fortunately (for me) the conversation ended with an, “Oh. I get it.” The analogy I used for this person (who’s in sales: aren’t we all?) is that it is best to think of Twitter as networking, except that it’s a one to many model. By Tweeting about what your business is doing for...

Convential Wisdom

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Conventional wisdom, when it comes to blogging, states that you shouldn’t allow for comments until your traffic hits “a certain level”. (The premise is that if people come to the site and see a bunch of posts with no comments; the site is a dead site.) My site traffic has not reached this level yet AND I’ve never been a hardcore fan of conventional wisdom. I also...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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