Pete Cashmore talks about open vs. closed and Facebook’s role in the future.
Mashable’s Peter Cashmore on Bloomberg (video)
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Web 2.0 for the CIO (part 2)
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Back on April 13th, I lectured in Professor McCubbrey’s class on how a CIO could use Web 2.0 for their business. The focus of that lecture really how the social media landscape is evolving and then talk about how a CIO may utilize these changes. The reason for this method lies in that it’s too hard without specifying whether it’s a B2B/B2C model or a product/service. I covered...
Virtual goods on the mobile web
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Recently, there have been numerous stories about social networks, virtual worlds and gaming sites utilizing virtual goods as a way to monetize their offering. The game FarmVille is something many Facebook users are familiar with and the game allows you to “farm with your friends”. It’s currently the most popular game on Facebook with over 82 million users and members can use...
Social media for the entrepreneur
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This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...
Consumer intent through tweets & status updates (video)
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Scott Hoffman of Cliqology talks about consumer intent at the Webtrends Engage conference in New Orleans. He used bit.ly to help him determine the trends. The amazing thing is that this does not count tweets and “status updates” (great branding by Facebook!) that don’t use URL shorteners. I’d like to like to know that stat . . . He talks very quietly so turn it up and...
ITEC 4700: Class 9 – Facebook
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Yesterday was Facebook. Most are very familiar with Facebook as a user but most are not using it for business. I do have a student in class that uses Facebook for their fan page functionality. Chris demoed (yep; that’s how it’s spelled) the “back office” functionality of Facebook fan pages and discovered that out of all the languages represented in the world, they...
Icelantic, the social ski
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So I’m in the line at Wahoo’s waiting to order a shrimp enchiladas and I see an ad for Icelantic skis. The artwork adorning the top of the skis was so striking I mentioned it to my wife and told her that I wished they sold snowboards. Fast forward 2 months to my first class. The students are going around the room talking about what they do and Chris Blackett tells us that he works for a...
Can Facebook avoid becoming the next AOL?
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For the younger readers, AOL was is this company that focused on providing the Internet with training wheels. They utilized what was something called “dial-up” (Internet via your phone line) and would send you a seemingly endless stream of CDs (those little circular things that play music and sometimes have software on them), to get you to sign up. (Thye sent them to you in the mail...
The future of mobile advertising belongs to. . . .
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With the acquisition of AdMob, most would believe that mobile advertising will belong to Google. (Heck without the acquisition, people thought they had it in the bag.) Google now has a massive amount of competitive information about Apple’s in-app ad serving, which is currently, very successful. Google has owned the most potent form of mobile advertising which is search based and sees...
Google and the Walled Gardens
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(The title of this post sounds like a really bad band.) This is going to be one of those long posts with a lot of links, in order to connect the dots. Work with me . . . We’ve been hearing about recent shifts in the online landscape and I wanted to take some time and outline this changes and then guess at what the potential outcomes may be. Apple recently pulled the Goolge voice app from...