This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...
Social media is pushing the adoption of mobile web in the US. (Twitter happened because of the iPhone!) Everybody put your helmets, shin guards on and brace for the impending collision between mobile and social. This year mobile internet useage is up 110% nationally and 148% internationally. Gartner predicts that within 3 years web enabled phones will outnumber terrestrial internet connections...
So I’m in the line at Wahoo’s waiting to order a shrimp enchiladas and I see an ad for Icelantic skis. The artwork adorning the top of the skis was so striking I mentioned it to my wife and told her that I wished they sold snowboards. Fast forward 2 months to my first class. The students are going around the room talking about what they do and Chris Blackett tells us that he works for a...
I saw Guy Kawasaki Tweet about an article entitled Should brands ignore social media criticism?, and I had to read/respond. Overall it’s a good article and worth reading. One highlight from the post: But what if some brands are paying too much attention to social media? Is it possible that the most vocal on Facebook and Twitter and in the blogosphere not only don’t represent the...