Category#niche

Niche perspective

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I talk quite a bit about targeting niches when it comes to building your business. I’ve also asked the question of whether or not you should market a business if you’re not in the target market. If you find yourself in the midst of marketing to a niche that you don’t belong to you, you’re going to need a trusted “mini-network”. Why more than one person? Because...

Are Mountain Punks a niche?

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If you live in Colorado you’ve seen them. They have: Short hair and long beards. Both ears pierced with heavy gauge earrings. At least 4 real tattoos; no barbed wire across the upper arm nonsense. Listen to bands like Lamb of God, Led Zeppelin and Johnny Cash. Spend most of their money on the best mountain bikes (usually Yetis) and snowboards (or God forbid; skis). They live in the...

Social media for the entrepreneur

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This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

ITEC 4700: Class 16 – Monetizing Web 2.0

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Thursday we started off with several of my students asking if my Twitter account had been hacked. And yes, it had. Someone got in and sent out the following message: ‘hi, i’m 24/female/horny… i have to get off here but message me on my windows live messenger name *****@hotmail.com’. They had direct messaged a large number of my followers. (I was also alerted by someone who...

Twitter lists: another building block of the niche social network

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I saw a tweet this morning from @kim about a search engine for Twitter lists. It’s aptly named List Browser and was created by Dave Winer. For those of you that haven’t heard of Twitter lists yet, they’re a way of organizing the people that you follow. The hopes is that you will categorize your contacts into categories, thus allowing others to follow the list all with one click...

The Internet for the Low Low Cost of . . .

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Well  . . . since the Internet has swung into the collective consciousness, it has primarily been a cost free medium, except for the price to access it. (This is what happens when academics run the world. Not complaining. All of the online growth would not have been possible if businesses would have charged for content initially.) This is about to change. Several media magnates have recently said...

Twitter is Delivering on the Promise of Niche Social Networks

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For those of you living under a very heavy rock, buried deep underground, there is this service called Twitter which has recently garnered a lot of attention. It uses what is called “micro-blogging” (140 characters or less) to tell others that follow you, what you’re up to. A personal RSS feed. Very simple idea and even though we are just at the beginning of this phenomenon...

Secrets of the Niche

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I’ve been SCUBA certified for 21 years and it’s safe to say that I love the Ocean. (Yes there are SCUBA divers in Colorado and as a matter of fact Colorado used to have the 3rd highest certification rate in the United States. Not sure if that’s still true.) Divers are an interesting breed. I’ve been fortunate enough to have traveled to many different places and dove in...

The Keys to Niche Social Networks are . . .

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Social objects. You can stop here if you want but I promise there’s more to say. Several months ago, I showed a video of Chris Anderson on Charlie Rose where he explained that he believes we are at the beginning of the social networking movement and that Facebook/MySpace are the online version of Target/Walmart. I share this belief and think that over the next 5 – 10 years there is...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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