Social media is pushing the adoption of mobile web in the US. (Twitter happened because of the iPhone!) Everybody put your helmets, shin guards on and brace for the impending collision between mobile and social. This year mobile internet useage is up 110% nationally and 148% internationally. Gartner predicts that within 3 years web enabled phones will outnumber terrestrial internet connections...
This post was originally featured as a guest post on think (here). I put it together for a good friend of mine, Jason Markow (@jmarkow). His blog focuses on helping entrepreneurs. The content of the post is based on a lecture I’ll be giving at the Rocky Mountain Direct Marketing Association on January 13th. (I’ll post the details when they have them up on their site.) Enjoy! Just in...
With the acquisition of AdMob, most would believe that mobile advertising will belong to Google. (Heck without the acquisition, people thought they had it in the bag.) Google now has a massive amount of competitive information about Apple’s in-app ad serving, which is currently, very successful. Google has owned the most potent form of mobile advertising which is search based and sees...
I discovered a great resource for tracking analytics across arguably the three primary app stores; Apple, BlackBerry and Android. The company is called Distimo and is based out of the Netherlands. They were founded in May of this year, have four employees and among other things, produce a free monthly report. Some of this months insights are: The average price for apps on BlackBerry App World is...
After watching this video you will be excited about what Google Maps Navigation can do for you — for free if you have one of their new phones. Then you’ll feel sad for the kids at Garmin and TomTom because of the dump their valuations took. But don’t feel too bad, one of those companies will most likely be Apple’s next partner, to enable Apple to compete with this amazing...
A few months ago I posted about the impressive efficacy of iPhone ads with 50% of AdMobs traffic coming from iPhone apps which comprised 1/6th of their overall distribution. (When I asked AdMob why they thought it was so high, they mentioned a deeper level of engagement, etc. Curious to see if this trend continues.) The remaining 5/6th was from mobile sites. Recently, research has shown us that...
I read on TechCrunch a couple of weeks ago that 25% of Facebook users access Facebook via their mobile device. I then read this post from Merrit Colaizzi on the fact that mobile and social media are now a “hot couple”. I’m sure members of mig33 would argue that this has been true for a while but I think the point is, the mobile Internet is finally at a state where sharing items...
Businesses have been asking me (for a long time) if they should create mobile sites (WAP) for their business. I think they should be asking themselves if they should be producing iPhone applications instead. I believe that applications can provide a much better experience than mobile sites. I thought maybe mobile sites could be designed to behave more like applications; then I remembered that WAP...
I’m going to be doing a series of posts focusing on my favorite brands (highlighted by the ads to the right) and the types of marketing campaigns I’d like to see them do utilizing some of the new methodologies I’ve posted about. The first brand I’m going to do is Hot Wheels! When I was a kid, Hot Wheels and Matchbox were one of my favorite toys and with the birth of my son...
Convergence is a term that gets thrown around quite a bit and just to be sure we’re all on the same page, I went to Webster’s and found this: The merging of distinct technologies, industries, or devices into a unified whole. That’s pretty clear and I’m willing to bet that this definition was not included 10 years ago. I wanted to take a minute and talk about various forms...