I recently posted about Retail 2.0 and the impact the convergence of real world and digital world will have on retail products. Examples of this convergence are QR codes, augmented reality; browsers and “the other flavor” and things like SixthSense. These examples and how they’re applied are bridging the gap between digital and physical. Businesses that create products have been...
When I posted Retail 2.0 I was asked several times (in person; not sure why some are afraid to comment) what I thought the end result of all that information, technology was for the retailer and my answer was; prepare to negotiate. Most of us in the US of A don’t negotiate unless we’re buying large products. We simply go to the check out counter and hand them the card. Now that...
I know. I know. Stick ‘2.0’ on the end of anything and it means it’s soooooo different. Most times it is different and this time is no exception. If you’re selling consumer product goods: brace yourself. I’ve posted about the virtual world colliding with the physical world if smart phone growth this year is any condition (110% nationally/148% internationally) there...
I’m going to be doing a series of posts focusing on my favorite brands (highlighted by the ads to the right) and the types of marketing campaigns I’d like to see them do utilizing some of the new methodologies I’ve posted about. The first brand I’m going to do is Hot Wheels! When I was a kid, Hot Wheels and Matchbox were one of my favorite toys and with the birth of my son...