Prepare to negotiate

P

When I posted Retail 2.0 I was asked several times (in person; not sure why some are afraid to comment) what I thought the end result of all that information, technology was for the retailer and my answer was; prepare to negotiate.

Most of us in the US of A don’t negotiate unless we’re buying large products. We simply go to the check out counter and hand them the card. Now that customers know more about product more than the sales person and can do some comparative shopping on the fly with apps like RedLaser, customers are going to be asking to reduce the price to beat the nearest competitor.

Not to beat a dead horse but we are back in the market place; off and online. As a retailer it would be best to think about how this is handled in Europe (and the rest of the world for that matter). It will take time for culture in America to catch up but this will become the norm.

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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