Tag#CPG

What product means today

02/26/2010

3 Min read

I recently posted about Retail 2.0 and the impact the convergence of real world and digital world will have on retail products. Examples of this convergence are QR codes, augmented reality; browsers and “the other flavor” and things like SixthSense. These examples and how they’re applied are bridging the gap between digital and physical. Businesses that create products have been...

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Prepare to negotiate

In #CPG, #misc

02/17/2010

1 Min read

When I posted Retail 2.0 I was asked several times (in person; not sure why some are afraid to comment) what I thought the end result of all that information, technology was for the retailer and my answer was; prepare to negotiate. Most of us in the US of A don’t negotiate unless we’re buying large products. We simply go to the check out counter and hand them the card. Now that...

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