I recently had a conversation with restaurateur who has been tasked with creating the social media strategy for several restaurants. It was an interesting talk. I’ve had no exposure to this business model other than sitting down to eat or waiting tables as a youth. We talked about the specifics around this business model and I thought it made for an interesting post. It’s also a...
Recently, there have been numerous stories about social networks, virtual worlds and gaming sites utilizing virtual goods as a way to monetize their offering. The game FarmVille is something many Facebook users are familiar with and the game allows you to “farm with your friends”. It’s currently the most popular game on Facebook with over 82 million users and members can use...
I’ve been working on redesigning my site, starting with the mobile aspect first and it’s an interesting exercise to go through. The first thing I considered was how navigation works. When I use my iPhone, I don’t necessarily want to use two hands to navigate. I usually have it in my right hand and use my thumb to navigate; turning it horizontally for data entry. This means that...
I’m in the process of redesigning my site and yes; I have been for several months. I’ve been rebranded myself as of 4 months ago; focusing on social media, mobile marketing and the impact on consumer goods. The redesign is a difficult process and it would be much smarter to just pick an existing template . . . but . . . you know how that whole wisdom thing goes. Anyway, I’m in...
Now that the iPad has been released and I don’t have on yet. (Yes. As you can imagine . . . very happy about it.) I’m wondering if the iPad will end up being a mobile device. At first I thought it was going to be a mobile device in the sense that a laptop; a computing device that can be used just as a desktop can be used. (Remember desktops?) But then, after testing one out, I...
I recently met with a business that was looking for a Director of Digital Opportunities and being a HUGE fan of vague/ethereal titles (no really), I was most interested in the”digital” part of the title. As I’ve mentioned on this blog in the past, there is enormous collision going on between the online world and the tangible world. (Reminds me of that car commercial where he...
Well, if you haven’t heard about the explosion that is taking place in location related services, you just haven’t been paying attention. (I almost said you haven’t been in the right place. But I restrained myself.) I will attempt to summarize most of what’s going on currently. First let’s talk about money. We all like it and there is quite a bit to made according to...
This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...
It’s been a couple months since I posted about one of my new favorite companies (even though their skiers), Icelantic. The person responsible for their social strategy is currently in the class I’m teaching and he’s done an amazing job organizing their social effort. I wanted to take some time and explore additional things Icelantic could do to help deepen their brand. Most of...
Thursday we talked about one of my favorite attributes of social media; mobile. This field is growing by leaps and bounds and provides some of the most compelling marketing opportunities. The first thing we did was talk about existing technologies that enable location based offerings to be possible. Loki (by Skyhook) – The technology behind Brightkite’s location detection Geominder...