ITEC 4700: Class 14 – Social Mobile


Thursday we talked about one of my favorite attributes of social media; mobile. This field is growing by leaps and bounds and provides some of the most compelling marketing opportunities. The first thing we did was talk about  existing technologies that enable location based offerings to be possible.

We then discussed two of the major players in the location space. Brightkite and Foursquare. We talked about placestreaming, Kiteups (rhymes with tweetups), “caribou crossings (Brightkite wants to introduce you to the people that travel the same patterns that you do), the element of game (badges, mayors, etc), some of Foursquare’s recent deals, Facebook supporting Foursquare check-ins and the concept of location as a platform.

I forgot to mention meetMoi in class. Great idea for a mobile dating site and prior to class one of the students found (It’s only a matter of time before the founder of Foursquare get their homes broken into by the creators of PleaseRobeMe.)

From there we touched on trends:

I then listed out a number of sites that are focused on information for the mobile industry.

We then talked about the future of mobile

We ended the class discussing whether or not the iPad was a mobile device. Good conversation and I’ll post on this later if I can actually form a strong opinion.

Next class we have a presentation reviewing the book Twitterville by Shel Israel. (I also got the Esquire augmented reality issue to share with the class. Gotta love eBay!)

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.