Category#location-based-services

It may be location today but tomorrow it will be product

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I’ve been reading up on the latest methods of location determination (LD for those that love acronyms) and I have to say that if mobile is going to get to the level of detail it needs to be, we’re going to have to employ better methods (and maybe technologies) that allow the users precision. I’ll list out the three methods I’m aware of and their strengths/weaknesses. GPS...

Location, location . . . location

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Well, if you haven’t heard about the explosion that is taking place in location related services, you just haven’t been paying attention. (I almost said you haven’t been in the right place. But I restrained myself.) I will attempt to summarize most of what’s going on currently. First let’s talk about money. We all like it and there is quite a bit to made according to...

Social media for the entrepreneur

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This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

Marketing platforms: the who, what and where

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Since the late nineties businesses have been thinking of the Internet as a marketing platform and for the most part have been relatively successful at leveraging it. When ecommerce happened even the naysayers expanded their concept of the Internet from a cost center to a method of generating revenue. I thought I would take a few minutes and describe the newer platforms that we’re just...

Apple. Your advertising partner.

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I recently read the article in BusinessWeek entitled Why They Can’t Be Friends with Steve Jobs and Eric Schmidt on the cover. Sadly Bill Gates was left off the cover and for the most part is an afterthought when it comes to the web and mobile space. (That “Bing thing” may be worth talking about eventually, with its business focus vs academic focus, but I’ll save that for...

How to monetize the coming collision between mobile and social

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Social media is pushing the adoption of mobile web in the US.  (Twitter happened because of the iPhone!) Everybody put your helmets, shin guards on and brace for the impending collision between mobile and social. This year mobile internet useage is up 110% nationally and 148% internationally. Gartner predicts that within 3 years web enabled phones will outnumber terrestrial internet connections...

The Kite is Bright

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This past Friday, I had the good fortune of speaking with the founders of Brightkite, Brady Becker and Martin May. I got the ball rolling by walking through the front door and accusing Brady of being Martin . . . Fortunately things got better from there. Once we sat down, they told me they had just finished an interview with the Wall Street Journal the day before and had also made a TechCrunch...

Geotargeting + Location Based Services + Twitter = Conduit Marketing

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Recently (and reluctantly) I signed up for Twitter. I only say reluctantly because there is a good chance that a constant feed based on my life will be somewhat less than what I would like it to be. Or it may be more PC to say different from what I think it should be. I have two young children and my ability to travel and do the things that I used to do have been somewhat hampered by my need to...