Category#data

SxSWi 2016

S

Last year, I was on a flight from Austin to Denver, frustrated that I was unable to attend more sessions at SxSWi. It was my first year and I was overwhelmed by the quantity/quality of information. I had attended 4 days of sessions from 9am to 5pm and still only scratched the surface. As I sipped yet another Coke, I thought to myself; “I need an army.” Then one of the many voices in...

Big Boulder 2015!

B

Big Boulder is an amazing conference I’ve been fortunate enough to attend for the past four years. The conference is focused on social data and I’m working on a summary post about the event. Until then . . . enjoy!

Getting people to use mobile for transactions

G

Mobile commerce is here!!! If I had a nickel for every time I heard that I’d have about 35 cents. But this time will surely be different! Apple has jumped into the ring for the higher end of the market and MCX with CurrentC will get the lower end. There’s only one small problem: just because people can do something doesn’t mean they will. Mobile transactions aren’t a...

LinkedIn needs to dashboard me

L

LinkedIn is an amazing tool. I use it daily for the following tasks Research companies and potential business partners Keep up to date on what’s going on in the digital marketing industry (Search, mobile, location, social and data across all three of these, just in case your keeping score) Share content to the LinkedIn group Marketing@Daniels Review who has checked out my profile Check out...

Mobile Consumer Behavior: The trip home

M

  It has been an amazing class/trip to Japan. I learned a lot about mobile consumer behavior and the cultural characteristics that drive some of the behavioral differences. In the end, if you boil the trip down to its base element(s), it all comes down to culture.  When I started this class, the equation I came up with for mobile consumer behavior was Psychology + Culture + Capability =...

Mobile Consumer Behavior: Day 9 in Japan

M

Today is our last day in Japan and I got up early, ate and headed out to the Fushimi Inari Shrine. This is a place I’ve always wanted to go and it did not disappoint. It’s about 1/2 hour from our hotel and it was easy to find. There are roughly 1 million photo opportunities and the repetition and process of getting from shrine to shrine was hypnotic. Truly something to be experienced...

Mobile Consumer Behavior: Day 8 in Japan

M

We had two full days left in Japan and my students needed to take everything they’d seen/heard/learned (also known as data) and use it to write the create the final project. The final project was a paper and is outlined here. I met with each student team – primary and secondary – to review their area of focus.  I was very happy with what I saw and was excited to see the final...

Mobile Consumer Behavior: Day 7 in Japan

M

After a brief stop at the Edo-Tokyo Museum. It was brief because the top three floors were closed! We then went back to Kyoto on the bullet train. Once we arrived we settled into the hotel (same rooms!) and then headed out to the Ginkaku-ji. After that we took a look at Heian Shrine. This is the shrine that Scarlett Johansson visited in Lost in Translation. The thing that’s amazing about...

Mobile Consumer Behavior: Day 6 in Japan

M

This morning we went to the Imperial Palace in Tokyo. This sounds like something that’s riddled with history but in fact, it isn’t. The palace is the working residence of the Emperor of Japan. (Yes. Japan has an Emperor and he’s much like the Queen of England in regards to power and responsibility.) This is going to sound stupid but the palace wasn’t much to see. After the...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

Connect