Tagpersonal brand

Social media for the entrepreneur

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This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

ITEC 4700: Class 13 – Personal Branding

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We discussed personal branding last night and its importance as the walls between customer and business become less distinct. We reviewed the birth of the concept and the evolution from self-improvement to self-packaging. It’s important to select a professional direction and not necessarily a final destination. Remain flexible in your career goals. When building your personal brand it is...

Join the Team?

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Just talked to a friend of mine that recently joined a marketing organization and was told after he joined that he would have to stop blogging. When he asked why, he was told that it would take traffic away from the company blog. Again, this is a marketing organization, and one that sounds like it needs to get in touch with what is going on now. Most organizations hope to find someone with some...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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