Michael Myers

Search results foritec 4700

Information Technology Strategy: Class 2 – Collision (part 1)

In #augmentedreality, #QRcodes, #teaching
06/17/2010
5 Min read
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Last night we covered a couple of the technologies that are pushing the virtual world and the real world together. The first, and my favorite is augmented reality (AR). We walked through the definition of the two types or AR; marker and browser. I showed them examples of both; maker here and browser here. We then talked about what needs to happen for AR to take off. Browser – Geo-location...

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Web 2.0 for the CIO (part 2)

In #social, #teaching
05/02/2010
9 Min read
W

Back on April 13th, I lectured in Professor McCubbrey’s class on how a CIO could use Web 2.0 for their business. The focus of that lecture really how the social media landscape is evolving and then talk about how a CIO may utilize  these changes. The reason for this method lies in that it’s too hard without specifying whether it’s a B2B/B2C model or a product/service. I covered...

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Behold, the power of the Splinternet!

In #android, #augmentedreality, #consumergoods, #Facebook, #geotargeting, #iPhone, #location-based-services, #mobile, #monetize
04/04/2010
3 Min read
B

I recently met with a business that was looking for a Director of Digital Opportunities and being a HUGE fan of vague/ethereal titles (no really), I was most interested in the”digital” part of the title. As I’ve mentioned on this blog in the past, there is enormous collision going on between the online world and the tangible world. (Reminds me of that car commercial where he...

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Social media for the entrepreneur

In #advertising, #android, #apple, #augmentedreality, #blogging, #brand, #businessmodel, #cloudservices, #collaboration, #conduitmarketing, #consumergoods, #Facebook, #findable, #geotargeting, #Google, #iPhone, #location-based-services, #marketing, #mobile, #monetize, #niche, #QRcodes, #recommendation, #SEM, #SEO, #social, #socialMedia, #teaching, #transparency, #Twitter, #Web2.0
03/09/2010
15 Min read
S

This is a ENORMOUS post. If I weren’t summarizing a presentation I gave last night, I would have broken it into a small miniseries with many guest stars including Betty White. So make sure you go to the bathroom before you start. Last night I got the chance to speak to a class at DU that focuses on creating business plans. Social media is perfect for the startup due to the low barriers of...

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Going mobile with Icelantic skis

In #mobile, #QRcodes, #Twitter
03/03/2010
3 Min read
G

It’s been a couple months since I posted about one of my new favorite companies (even though their skiers), Icelantic. The person responsible for their social strategy is currently in the class I’m teaching and he’s done an amazing job organizing their social effort. I wanted to take some time and explore additional things Icelantic could do to help deepen their brand. Most of...

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Web 2.0 for the CIO (part 1)

In #collaboration, #findable, #recommendation, #teaching, #transparency
04/17/2010
9 Min read
W

I was recently invited to guest lecture by Professor McCubbrey of the Daniels Information Technology and eCommerce department about the implications Web 2.0 has for CIOs. I put together a list of topics that I feel most CIOs (B2B vs. B2C/ product vs. service) need to consider when developing technology/business strategies. The outline for the lecture was as follows: Deep Relationships Twitter...

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Michael Myers