A few months ago I posted about the impressive efficacy of iPhone ads with 50% of AdMobs traffic coming from iPhone apps which comprised 1/6th of their overall distribution. (When I asked AdMob why they thought it was so high, they mentioned a deeper level of engagement, etc. Curious to see if this trend continues.) The remaining 5/6th was from mobile sites. Recently, research has shown us that...
I’ve been talking with a couple of friends of mine about the business of agencies. One is starting an agency and the other is going to sell theirs. The first person is only interested in creating beautiful sites based in Flash and the other has been working on honing search engine marketing (SEM) expertise. They both see the Internet differently. I would say the first falls into the...
Just finished reading a report by the IAB that defines social advertising and lays out some best practices. In the past I’ve posted about businesses partnering with customers to enable personalized advertising (also known as “ads customers actually want”). I’ve also recommended that business need to create tool kits that enable customers to create quality ads. This is a...
I’ve recently posted about businesses utilizing iPhone applications to help monetize new web and aside from giving you some advertising details below, I wanted to clarify my recommendations. In order to take advantage of all that an iPhone application offers and help monetize your business, I suggest when someone hits your site from a mobile browser on the iPhone, they are given a choice of...
I’ve posted about the creation of online personas and where they may live (the browser vs. the social network) and recently read (and commented on) a post entitled Firefox Could Be the Real Facebook Challenger by Marshall Kirkpatrick of Read Write Web. This is an excellent post and sites several reasons for Marshall’s belief that these two companies will soon be in the same business...
Almost a year ago I posted about mobile discovery and the challenges of measuring conversions. With the recent (and really good) news about advertising on iPhone applications (going from contextual on a mobile site to behavioral on an application) and GeoTweeting adoption growing, I’ve been thinking about the other side of conduit marketing; the business. I think it will be hard to convince...
I recently posted about iPhone applications potentially being the key to monetize Web 2.0 sites. I recently found a report by AdMob for March 09 that indicates that half of all their total ad responses (out of 6000 sites and 1000 applications) came from applications on the iPhone and G1 (HTC Dream). This is an amazing number and not terribly surprising when we start to think about applications...
Been talking with a friend about “what to do with Twitter”. You may have heard of it. Along with not knowing how to use Twitter for their business they have also been wondering what to do in the mobile space. Should they create an iPhone application? Are adoption rates high enough to warrant action? Should they go through the incredibly lengthy process of creating a mobile marketing...
I was looking at YouTube today to do some research and saw this video entitled Police Report for Rihanna & Chris Brown. Now, I’m not much of a fan and yet I’ve heard a lot about this incident. I was curious to see what information was in this video, so I began to watch. After several minutes the ad on the bottom came up (circled in red). Not really sure where to file this...
When I think of the promise of mobile marketing and location based services I get excited and a little bit concerned. A couple of posts down, I talked about tweeting interrupting my experience and I think the same thing could happen with mobile marketing. For example: You’re in the Tattered Cover bookstore and perusing the art section. You’re enjoying a book on Modern Rock Concert...