Advertising Needs to get a Whole Lot Smarter

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I was looking at YouTube today to do some research and saw this video entitled Police Report for Rihanna & Chris Brown. Now, I’m not much of a fan and yet I’ve heard a lot about this incident. I was curious to see what information was in this video, so I began to watch. After several minutes the ad on the bottom came up (circled in red).

Not really sure where to file this mentally, other than the common sense section. Not even going to go near the concept of ethical advertising. All I know is that this type of advertising has the capability to be smarter and it needs to be. Maybe a “positive/negative” toggle as an tag for videos as they relate to the subject matter. Probably not that simple and advertising needs to get a whole lot smarter.

By Michael Myers

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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