iPhone Monetizing New Web: Part 2

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I recently posted about iPhone applications potentially being the key to monetize Web 2.0 sites. I recently found a report by AdMob for March 09 that indicates that half of all their total ad responses (out of 6000 sites and 1000 applications) came from applications on the iPhone and G1 (HTC Dream). This is an amazing number and not terribly surprising when we start to think about applications being a more personal decision than what site to visit. If I take the time to download/pay for an application then I’m thinking of that application as an extension of me on some level. (Your mobile in general is seen is an extension of yourself while PCs provide a window onto the online world.  I’m never more than 5 feet from my mobile phone.)

Web 2.0 businesses can now look at two immediate proven revenue methods driven by the iPhone (and two that will come about with OS 3.0):

  • Application purchase
  • Advertising
  • Subscriptions (OS 3.0)
  • Ecommerce (OS 3.0)

Don’t waste your time on a mobile version of your site. Create an iPhone and G1 application and load it with extras that only app owners can see.

5 comments

  • […] Michael Myers added an interesting post on Michael Myers | CRUCES: :Social Media Marketing, Mobile Marketing …Here’s a small excerptApplication purchase; Advertising; Subscriptions (OS 3.0); Ecommerce (OS 3.0). Don’t waste your time on a mobile version of your site. Create an iPhone and G1 application and load it with extras that only app owners can see. … […]

  • When does this type of app driven activity crossover beyond the iPhone? Even if Apple cuts a deal with Verizon et al once the AT&T exclusivity is done, the vast majority of mobile devices don’t support the rich functionality of the iPhone.

  • Excellent question. This has already started with Nokia, Blackberry and Android opening App stores. The behavioral part of this type of advertising is a given; they paid for the app. They want things “related”. The question is, will the quality of the app be enough to help allow for monetization.

  • […] has the highest click through rate as compared with an abysmal .30% of mobile banner ads. Currently in-app advertising for the iPhone is having incredible success, but in my opinion this is due to the newness of the medium. When the Internet first started out, […]

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently focused on artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, biking, snowboarding and going to the Pacific Ocean to SCUBA dive and/or surf. I'm passionate about architecture, design, street art, photography and the art that tattooing has evolved into.

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