The history of the iPhone and more (video)
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Evolution of the iPhone
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Quitting smoking (or day 3 without my iPhone)
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About 3 weeks ago I dropped my iPhone. The screen cracked, but it still worked and I bought it at Best Buy for their $15 a month protection plan that allows you to get a new one if anything happens to it. (Other than submersion; which I don’t get. An accident is an accident.) I took it in to get it replaced and it was back-ordered. So I held on to it until they had some in stock. I finally...
Does your business need an app?
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I keep hearing this question. Well, actually it’s more like, “Does my business need an app?” but you get the idea. The answer is, of course; it depends! It depends on whether your business has a brand. (Yes. There are many companies with almost no brand and some make quite a lot of money.) Apps are brand tools. They facilitate your brand experience on a mobile device. That brand...
The map, the divining rod and the magic mirror
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Before you read this post, put your metaphor cap on. Been talking to a lot of clients about what they’re online business should look like and there is a real interest in figuring out what they should be doing in regards to online, apps and iPad. The following metaphors seem to work best. Website – This is the primary method people use to get information about a business. The site has...
How smartphone users really see each other
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Those pesky customers and their devices
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I’ve been talking to many businesses about where they should be focusing their energies, in regards to mobile site vs. app vs. iPad app vs enormous movable flaming billboard. After listening to many business talk about the performance of their iPad apps vs their site (some selling twice as many items through their iPad app as opposed to their site) I realized that the customer is as usual in...
Information Technology Strategy: Class 8 – Mobile
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Last night we started covering the mobile landscape. My goal was to cover the basics but we quickly got into the rock-n-roll. First, let’s talk about off-deck vs. on-deck. In a nutshell, on-deck is the AOL experience for mobile. Think Motorola Razor. The official definition is: A browseable portal of links to content, pre-configured usually by the network operator, and set as the default...
Mobile; not stupid simple
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I keep hearing people that say mobile (web/app) needs to be “stupid simple” for people to use and although I do believe that usability is important, mobile does not need to be stupid simple. It needs to be smart. Smart like a Swiss army knife. For mobile, smart is: Easy to use interface – Usability is the number one reason why Apple’s smartphone has taken the smartphone...
Will the iPhone be the gaming console for the iPad?
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I’m on the list! I have an iPad on reserve and very soon I will stand in a long line with many others to get what can only be called the most anticipated piece of computing since . . . well . . . since the iPhone! I’ve also been playing games on my iPhone (Primarily Asphalt 4) and I like them a lot but I have to say that blocking the screen with my thumbs to navigate is somewhat less...