Category#iPad

Mini Love

M

I’ve been thinking a lot about the iPad Mini since its release and plan on getting one as soon as possible. I wasn’t one of the skeptics when I first heard about it nor was I optimistic. I was pretty neutral and after watching the video on Apple there was something about the scale that really appealed to me. It took some reflection to figure out why I liked the smaller size so much...

“M” is for Mobile Marissa

&

On July 16th, 2012 Marissa Mayer took over as CEO of Yahoo! and I have to confess, I didn’t have much hope for her. Not because of her, but because of the current state of Yahoo!. I’m not talking the value of the stock or the employee base. I’m talking about the fact that no one could tell me what Yahoo! was. Are they an email company? Are they a search company? Are they a news...

email on the iPad

e

As we move deeper into the post-PC era, more people will be using their iPad increasingly to interact with businesses. B2C and B2B. One of the primary channels businesses use today is email. Now . . . I have to tell you that I’m not a fan of email when it comes to interacting with businesses. It’s too “broadcasty” no matter how personalized. I receive so much of it and I...

CRUCES 5th Anniversary

C

On July 25th, 2007, I created my first blog post. It’s hard to believe it’s been five years and a lot has changed in that time. The focus of CRUCES has shifted with digital culture and I’ve been very lucky in that my passion for mobile/social & location is now at the forefront of marketing’s collective consciousness. This of course is not the only thing that has changed in that time...