A brand supscription


This is an interesting article from Wired Magazine. The premise is that people don’t want to own things anymore and the brands that they mention are Apple/Amazon. The examples they give are content: music and books. But we’re also seeing this with the rise of Lyft and car2go. My opinion is that people are giving up on owning things because of the cost and because they can’t...

Awesome commercial from Nokia (video)


This is an awesome commercial for the Nokia Lumina 920. One of my students has this phone and I have to say that I was shocked at how cool the Windows interface is. (Not yet struck by lightening.) It is one of the coolest interfaces I’ve seen. A great combination of usability and branding. Enjoy!

“M” is for Mobile Marissa


On July 16th, 2012 Marissa Mayer took over as CEO of Yahoo! and I have to confess, I didn’t have much hope for her. Not because of her, but because of the current state of Yahoo!. I’m not talking the value of the stock or the employee base. I’m talking about the fact that no one could tell me what Yahoo! was. Are they an email company? Are they a search company? Are they a news...

All hail the GeekMobile


Depending on how old your car is, if you’ve lifted the hood recently, you’ll notice that the engine and the supporting parts are not at all like the ones you grew up with (or that you saw in movies for our younger audience). It’s far more electrical and computer driven than mechanical these days. And I’m not just talking about the Nissan Leaf. Technology has been evolving under the hood...

It’s time to optimize your site based on your customer’s location


Back in January @ryankim of GigaOm posted some new stats on how shoppers use their smartphone while in-store to collect product/price information. Kim stated that 33% of users do this and I’m sure this number will continue to grow based on increasing smartphone adoption and increasing consumer sophistication. What does price transparency and real-time product information mean for brick and...

App as tool


In the past I’ve referred to a smartphone as being like a Swiss Army knife. A collection of individual tools that a person can use throughout the day. Some GPS based. Some based in augmented reality. Some focus on communication. If you subscribe to this and obviously I do, that places added importance on the quality of the app. Apps are not mobile sites and yet many treat them as such. An...