Little Dead iPhone Apps

L

Just read a report by Greystripe, that talks about how iPhone app users are NOT utilizing their applications. The reports lists the following items of interest:

  • Users spend about 9.6 minutes at a time with their apps, accessing them nearly 20 times before they are abandoned.
  • 44% of iPhone app users have an income of $78,000 or more
  • 15% earn $165,000 or more
  • 52% of app users are male and the rest are (you guessed it) female.
  • 45% of those are between the ages of 18 and 34

The findings are indiciative of where most users are with respect to the app market. We are firmly in the novelty phase for the majority of users, while super users have figured out what a tool the iPhone is with such applications as iCharge. I’ll be curious to see if the abandonment numbers hold true for Android, Blackberry and eventually Nokia users as their applications are sold and tracked.

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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