Category#location-based-marketing

Baking location into Pinterest

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It should come as no surprise for anyone that reads this blog that I have an opinion on what Pinterest should do from a product standpoint and even less of a surprise that it would include the concept of location. (I know. Sssshhhhhocking!) 20% of Pinterest’s traffic is currently mobile. I’m unsure what percentage is the Pinterest app vs. m.pinterest.com but I’m sure that...

Brick & mortar businesses now have the advantage

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Back in the day, online businesses claimed they had a strategic advantage over brick & mortar businesses because of the reduction in overhead and their ability to sell to anyone in the world. Think Amazon. With the rise of location based marketing, brick and mortar may now have the upper hand. As of today, unless it’s a brand you love, search is the key to ecommerce. You look. You find...

Fanatic Fans!

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Established behavior + niche need = successful business I’ve uttered this equation several hundred times over the past few years and I look for these qualities in every business model I review. In the fall of 2009 Brian was at a Phoenix concert in Phoenix. As the concert started, he looked around and saw hundreds of people pulling out their smartphones to tweet, post pictures to Facebook, shoot...

Location based marketing vs. location based services

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What’s the difference between location based marketing and location based services? Other than spelling, location based services is a subset of location based marketing. I’ll give two examples to help spell out the difference. Location based marketing – A person checks into Foursquare and sees and offer for that business such as 15% off for the next week. They find the products...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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