Global Marketing Trends: A Very mixed bag
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The 7 deadly sins of SMS marketing (infographic)
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What’s media stacking and how can I use it?
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For months now I’ve been seeing stats the increasing number of us that watch television and text or watch television and work on the computer. This is known as media stacking. I do this all the time and I took and informal poll of my students and 100% of my students do this. This of course begs the question; how can I take advantage of this? Assuming you’re a business you can utilize...
The future is 160 characters (or less)
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It would’ve been painfully ironic if the title of the post was more than 160 characters . . . I’m seeing several trends that indicate marketers are going to need to get better at being concise. (Something I struggle with as you will see from the length of this post.) People are inundated with information and consumer simply don’t have time. Less is now, officially more. SMS...