Category#apple

Apple’s Christmas commercial (video)

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I’m not much of a fan of TV commercials, probably because I don’t see them very often. #killYourTV But this commercial is pretty amazing. Not because it’s a tear jerker but because it speaks to a new behavior set that marketing companies like Chute are plugged into. People now have these amazing media tools in their hand – which they have had for a number of years –...

Volkswagen’s SmileDrive! (video)

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SmileDrive is Volkwagen’s attempt to gamify driving. (Think of texting while driving on 30 times more dangerous!  :)   ) This is great but would be a million times better if it were mashed with Grand Theft Auto. “Get a 1000 points for running over your neighbors dog!” Enjoy!

Awesome commercial from Nokia (video)

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This is an awesome commercial for the Nokia Lumina 920. One of my students has this phone and I have to say that I was shocked at how cool the Windows interface is. (Not yet struck by lightening.) It is one of the coolest interfaces I’ve seen. A great combination of usability and branding. Enjoy!

Apps for the iPad Mini

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So, Ive had my iPad Mini for a total of three days and I’ve already come up with several product upgrades I’d like to see from a couple of my favorite apps. For those of you that don’t own a Mini, you need to go get one now. You’ll use it twice as much as the standard iPad. It’s the scale of the device. iPad is for media consumption, Mini is combo pack – media...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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