Category#apple

Apple’s Christmas commercial (video)

A

I’m not much of a fan of TV commercials, probably because I don’t see them very often. #killYourTV But this commercial is pretty amazing. Not because it’s a tear jerker but because it speaks to a new behavior set that marketing companies like Chute are plugged into. People now have these amazing media tools in their hand – which they have had for a number of years –...

Volkswagen’s SmileDrive! (video)

V

SmileDrive is Volkwagen’s attempt to gamify driving. (Imagine texting while driving but 30 times more dangerous!  :)   ) This is great but would be a million times better if it were mashed with Grand Theft Auto. “Get a 1000 points for running over your neighbors dog!” Enjoy!

Awesome commercial from Nokia (video)

A

This is an awesome commercial for the Nokia Lumina 920. One of my students has this phone and I have to say that I was shocked at how cool the Windows interface is. (Not yet struck by lightening.) It is one of the coolest interfaces I’ve seen. A great combination of usability and branding. Enjoy!

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

Connect