Thursday we talked about one of my favorite attributes of social media; mobile. This field is growing by leaps and bounds and provides some of the most compelling marketing opportunities. The first thing we did was talk about existing technologies that enable location based offerings to be possible. Loki (by Skyhook) – The technology behind Brightkite’s location detection Geominder...
Social media is pushing the adoption of mobile web in the US. (Twitter happened because of the iPhone!) Everybody put your helmets, shin guards on and brace for the impending collision between mobile and social. This year mobile internet useage is up 110% nationally and 148% internationally. Gartner predicts that within 3 years web enabled phones will outnumber terrestrial internet connections...
I read on TechCrunch a couple of weeks ago that 25% of Facebook users access Facebook via their mobile device. I then read this post from Merrit Colaizzi on the fact that mobile and social media are now a “hot couple”. I’m sure members of mig33 would argue that this has been true for a while but I think the point is, the mobile Internet is finally at a state where sharing items...
I got an email from a friend on Friday informing me that I had to see this amazing video and the sheer amount of calculus involved to pull it off was stunning. (Video at the bottom.) The video is well done and very funny. Makes me want to set up a huge Slip ‘n Slide. I would consider this video viral and I’m sure that many have seen it by now. The question is, do you remember who made...
There has been a lot of great conversation about the discovery vs. search and the challenges that discovery creates. Discovery in regards to search is exactly what you would think it is. Search is looking and finding something specific while discovery is an unexpected find. People do this all the time when surfing the web. They start with a goal in mind and then end up at Zombo (make sure the...