This past Thursday/Friday I had the good fortune to attend #BigBoulder Conference in  . . . you guessed it; Boulder Colorado. This event was put on by @gnip and was an excellent opportunity for me to see what the current state of social data is. The event tagline was Big Data, Big Ideas, Big Opportunities and I witnessed all three. What I also saw were a lot of companies coming to talk...
It’s hard to imagine a world without Facebook and yet, if this infographic is to be believed, online empires only “own” the mindshare of the market for around 11 years. This means Facebook has only three years left!!! I guess Zuck will have the cry himself to sleep with his measly billion$. Infographic aside, the question is; what consumer behavior will displace the need to know...
Back in 2004, a coworker sent me an invitation to connect with him on LinkedIn. When I saw him in the hallway I asked him what LinkedIn was. He explained it and I quickly ignored the invitation. Brilliant move! LinkedIn was launched in May of 2003 and has been growing at a steady clip; evolving as the interwebs have become increasingly more social. With 150+ million users, I feel as though...
At the risk of sounding like a commercial, I’ve been an American Express member for many moons. Growing up I associated the company with the upper crust of society; specifically in America. (Hence the name.) Something to be attained. When I got a card, I somehow felt like I’d arrived. It was a sign of forward progress. It was also a sign of being in debt! Lately AmEx has been showing...
A designer named Chris McNicholl has created a park bench that tweets images of the people that sit on it @tweetingseat. Yet another playful example of the collision between the digital and the physical worlds.
About 3 weeks ago I dropped my iPhone. The screen cracked, but it still worked and I bought it at Best Buy for their $15 a month protection plan that allows you to get a new one if anything happens to it. (Other than submersion; which I don’t get. An accident is an accident.) I took it in to get it replaced and it was back-ordered. So I held on to it until they had some in stock. I finally...
It’s the beginning of football season and I wanted to suggest some tech upgrades I’ve had on my mind. Helmets – Currently the helmets are relatively ill fitting with poor peripheral vision. As you know the face mask has a cage that creates the possibility for face mask penalties and more importantly; the potential for neck injuries. The new helment would have a huge piece of...
For months now I’ve been seeing stats the increasing number of us that watch television and text or watch television and work on the computer. This is known as media stacking. I do this all the time and I took and informal poll of my students and 100% of my students do this. This of course begs the question; how can I take advantage of this? Assuming you’re a business you can utilize...
It would’ve been painfully ironic if the title of the post was more than 160 characters . . . I’m seeing several trends that indicate marketers are going to need to get better at being concise. (Something I struggle with as you will see from the length of this post.) People are inundated with information and consumer simply don’t have time. Less is now, officially more. SMS...