Klout on MSNBC
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NFL players need some tech
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It’s the beginning of football season and I wanted to suggest some tech upgrades I’ve had on my mind. Helmets – Currently the helmets are relatively ill fitting with poor peripheral vision. As you know the face mask has a cage that creates the possibility for face mask penalties and more importantly; the potential for neck injuries. The new helment would have a huge piece of...
Rise of the Mobile Influencer
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After my last post I realized that I’ve been referring to a group of users as mobile influencers, but hadn’t defined them yet. Most of this is common sense but just in case . . . . These users are those that have an iPhone or Android and use them primarily for SMS or pushing data to social sites such as Facebook, Twitter & Foursquare. They utilize media in their postings to social...
Social is the future of the iPad
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So . . . I’ve been collecting stats on the iPad as they roll in and I’m now convinced of several things The iPad is device emphasizing engagement: meaning because of it’s intuitive interface and the experience it affords, it’s inherently more compelling, on a biological level. (No joke. The keyboard and the mouse are abstractions that we’re only now shaking off.)...
Facebook and their expansion into social activities
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As you may suspect, I spend an inordinate amount of time thinking about Facebook. Â Not what Facebook is, but what it’s becoming. I think of Facebook as a set of tools that facilitate social interaction and with that in mind, there are several activities that I believe Facebook can essentially own in the near future because they are social in nature. Movies – People love to watch...
mobile + social + location = events
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Events are turning out to be the primary way that mobile & social & location work together. Hot spots on the timeline. Before I start, I think it’s safe to say that I’m not an event planner but I have played one on TV. I think of an event as having three phases. It’s going to happen – Tweetups have become a great way to help promote events. By using twitter...
Researchers To Marketers: Go Social, Mobile
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This post was taken directly from MediaPost. I love it when people with big fancy PhDs agree with me and what I’ve been saying for the past two years! Two reports released Monday underscored the increasing importance of social media in the marketing scheme. As part of its wide-ranging study, “Competitive Strategy In the Age of the Customer,” Forrester said that marketers should...
Diesel’s social commmerce
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I’ve posted about the flavors of social commerce before and mentioned Diesel’s in-store connection to Facebook in Spain. It looks like the experiment is over and they’re going to promote this form of social commerce using QR codes. I love it!
Can Google become a social company?
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The general belief is that Google desperately wants to become a social company. Why? Because social will soon become the default state of the Internet. These stats will give you sense of where we’re headed. Facebook currently has 680 million users Facebook has more traffic than Google 33% of all Internet traffic from the US is bound for Facebook At this point Google can’t become a...
The many types of social media explained
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