Facebook and their expansion into social activities


As you may suspect, I spend an inordinate amount of time thinking about Facebook.  Not what Facebook is, but what it’s becoming. I think of Facebook as a set of tools that facilitate social interaction and with that in mind, there are several activities that I believe Facebook can essentially own in the near future because they are social in nature.

Movies – People love to watch movies together. Whether they’re at home or in the theater, people love to share the experience of a movie. (Hopefully after the credits have run.) More recently,with what is being callled Media Stacking, people have been sharing movies via text & Twitter without even being in the room. The shared/social experience of movies is the reason Reed Hastings, the CEO of Netflix was just named to the board of Facebook and that Warner Bros recently signed a deal with Facebook to show a limited movie collection.

Shopping – Let me start by saying that men don’t shop. They look for something and if they can’t find it within 5 minutes; they leave. That’s not shopping. Shopping is what women of all ages do. They do it with friends (one or more) and for all of the women I’ve known over the years, it’s a social endeavor. If Facebook partners with retailers to utilize people’s friends on Facebook to help them make a final selection or virtual versions of physical products, they can extend the social nature of shopping into the online world. (There are already shopping communities but I don’t believe these communities have critical mass and I expect Facebook to own this space long-term.)

Concerts -If you can watch a movie on Facebook, then concerts are a no-brainer. They’re far more social than movies, because you can yell into your friends ear, during the performance. (Don’t try this in a movie.) Expect to see more live events on Facebook like SMTOWN in Paris in the near future.

I’m sure there are more social activities that Facebook could facilitate and in my mind, these are the big ones.

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I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.