TagSocial Commerce

Is Pinterest mobile the key to social commerce


By now we’ve all heard of the Pinterest phenomenon and how the site grew to 10 million users in just nine months. How they grew an additional 155% between December 2011/ January 2012. How it’s the fastest growing site of all time. Out of all these are amazing stats but my favorite is 20%. That’s how much of the traffic to Pinterest is from mobile devices. Other than the fact...

Hurdles for Social Commerce (infographic)


I don’t classify selling items on social networks as social commerce – it’s more distribution – but there are some good suggestions in here to get us over the issues (some that look like old Internet qualms). If you’re wondering, I think of social commerce as this.

Get ready for Amazon Stores


With the rise of mobile powered commerce, brick and mortar stores now have a distinct advantage. When I say mobile powered commerce I mean. Mobile commerce – $4 billion for eBay this year Mobile transactions – buying something in the store with your mobile phone. Square or Google Wallet are great examples Social Commerce – Click here for an organic example Location-based...

Facebook and their expansion into social activities


As you may suspect, I spend an inordinate amount of time thinking about Facebook.  Not what Facebook is, but what it’s becoming. I think of Facebook as a set of tools that facilitate social interaction and with that in mind, there are several activities that I believe Facebook can essentially own in the near future because they are social in nature. Movies – People love to watch...

Diesel’s social commmerce


I’ve posted about the flavors of social commerce before and mentioned Diesel’s in-store connection to Facebook in Spain. It looks like the experiment is over and they’re going to promote this form of social commerce using QR codes. I love it!

The 2 flavors of social commerce


In April of 2009, Jeremiah Owyang defined what he believed would be the 5 eras of social networks. His list was: Era of Social Relationships: People connect to others and share Era of Social Functionality: Social networks become like operating system Era of Social Colonization: Every experience can now be social Era of Social Context: Personalized and accurate content Era of Social Commerce:...

Retail 2.0 (cont’d)


When I posted about the immediate future of retail (and how retailers need to empower employees) , I focused primarily on the impact that the mobile, social consumer would have on brick and mortar businesses. After getting back from the Shop.org conference I realized that retailers are going to need to empower their employees with the same devices that customers have, only with a focus on the...