Tag#Twitter

Marketing personas need Brand Graphs

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I was in a LEGOs’ store today and was wishing I was 10 again. Not that you need an excuse to enjoy yourself with kids toys but it sorta helps. It was amazing how busy the store was and made me feel like I’d wandered into the Apple store. As I watched my son assemble LEGO characters I started to think about how LEGOs had impacted my early life and then thought about how Apple had...

The thing that will kill Facebook

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It’s hard to imagine a world without Facebook and yet, if this infographic is to be believed, online empires only “own” the mindshare of the market for around 11 years. This means Facebook has only three years left!!! I guess Zuck will have the cry himself to sleep with his measly billion$. Infographic aside, the question is; what consumer behavior will displace the need to know...

NFL players need some tech

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It’s the beginning of football season and I wanted to suggest some tech upgrades I’ve had on my mind. Helmets – Currently the helmets are relatively ill fitting with poor peripheral vision. As you know the face mask has a cage that creates the possibility for face mask penalties and more importantly; the potential for neck injuries. The new helment would have a huge piece of...

What’s media stacking and how can I use it?

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For months now I’ve been seeing stats the increasing number of us that watch television and text or watch television and work on the computer. This is known as media stacking. I do this all the time and I took and informal poll of my students and 100% of my students do this. This of course begs the question; how can I take advantage of this? Assuming you’re a business you can utilize...

onforty launches SocialBase (video)

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Recently Twitter “encouraged” developers to stop developing new Twitter clients and instead focus on publisher tools, curation of content, realtime data signals for ranking and ad targeting such as Klout. This was apart of Dick Costolo’s,¬†Twitter’s “newish” CEO, plan to turn Twitter into a profitable company. Up until now, Twitter was basically a huge platform...

Asbestos & roadkill

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Not sure I’ve ever mentioned this before, but I’m a cyclist. As in I ride a road bike for as many miles as time and body affords. For those of you that ride, you understand the attraction to the sport and the calm that it can bring. I’ve been riding in Colorado since 1989 and I love my rides, especially Red Rocks, Boulder to Lyons, Squaw Pass, Independence Pass and Mt. Evans...

mobile + social + location = events

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Events are turning out to be¬†the primary way that mobile & social & location work together. Hot spots on the timeline. Before I start, I think it’s safe to say that I’m not an event planner but I have played one on TV. I think of an event as having three phases. It’s going to happen – Tweetups have become a great way to help promote events. By using twitter...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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