onforty launches SocialBase (video)


Recently Twitter “encouraged” developers to stop developing new Twitter clients and instead focus on publisher tools, curation of content, realtime data signals for ranking and ad targeting such as Klout. This was apart of Dick Costolo’s,¬†Twitter’s “newish” CEO, plan to turn Twitter into a profitable company. Up until now, Twitter was basically a huge platform of data that contained people’s input. When I heard this, I immediately thought about the company oneforty. They were essentially a search engine for all of the cool Twitter clients, such as UberTwitter and Tweetdeck. Once Twitter announced that they were not going to support the client ecosystem that Twitter had been known for; what was oneforty going to do?

Well, what they did and must have been working on for awhile was a social media management system called SocialBase. The video below explains how it works. Enjoy!

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I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.