TagFlipboard

SxSW should let attendees use Flipboard to recommend sessions & events you should see

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This March I’ll be taking graduate/undergraduate students to SxSWi for the third year. (Last year I had 46 students, with zero arrests!) If you’ve been to SxSW before, you understand how intense the event can be. If you haven’t been, it’s like a rapid dive into the deep end of the pool that has you feeling like you know very little about what’s going on in the world...

It’s time for Flipboard to get contextual

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I love Flipboard. It’s an amazing tool and I’ve recommended strategies in the past. I’ve been spending more time on it lately and they’ve been doing a great job of suggesting topics for me to follow. When I open the app, it takes me to the Daily Edition, which is an aggregate of all stories across “all” my interests. This is a great idea but I notice that when...

B2B social: part 2

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I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your content makes businesses smarter, they will come to you when they have a...

What Flipboard should do next

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Needless to say, I’m a fan of Flipboard and have been since it was released in 2010. I’ve enjoyed the media rich updates – streaming music and video – and embraced the idea of being able to curate your own magazine (on the web also) when it was released in June of this year. However, I didn’t create one until about 4 weeks ago. I spend a tremendous amount of time...

Flipboard could own Social TV

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On the off-chance you’ve been living under a rock, Flipboard is this amazing tool that allows you to aggregate your social feeds – Facebook, Twitter, Instagram, LinkedIn, Tumblr, SoundCloud, Vimeo, etc – into one, intuitive interface. It’s a really an amazing experience and now has around 20 million users. On the off-chance that there is a rock on top of the rock...

An updated Twitter recipe for research

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I posted a recipe for a personalized Twitter feed back in the Summer of 2010. A lot of things have changed in that time and I thought it would be a great time to write an update. Let me start by saying that this recipe is for research purposes and NOT personal branding. I’ll bullet it out to keep it simple. Twitter – Create a Twitter account and make sure the name is something that...

Social is the future of the iPad

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So . . . I’ve been collecting stats on the iPad as they roll in and I’m now convinced of several things The iPad is device emphasizing engagement: meaning because of it’s intuitive interface and the experience it affords, it’s inherently more compelling, on a biological level. (No joke. The keyboard and the mouse are abstractions that we’re only now shaking off.)...

I'm an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. I also consult with startups and established brands. I'm currently interested in artificial intelligence, cognitive neuroscience and culture. I am married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf. I'm passionate about architecture, design, street art, photography and tattooing.

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