Category#B2B

B2B social: part 2

B

I recently posted about social for B2B and wanted to follow up with some additional thoughts since I’ve had 7+ years to think about it. Let me start by saying that when it comes to B2B, the marketing method is content marketing. No matter what the venue/what the industry, you need to creating amazing content. If your content makes businesses smarter, they will come to you when they have a...

B2B social: part 1

B

In 7+ years of blogging, I’ve never posted about social for B2B. I’ve had B2B clients all my professional life and other than a few differences, I contend that we’re still working to address the needs of people. There’s even a book written to support my opinion called H2H. It’s about rapport and solving problems. This post is about those differences and how you...

LinkedIn or Facebook for B2B? (infographic)

L

This is an interesting infographic and there are two things that really stand out as critical to the argument. People do not shut off business thinking when on Facebook. Uh . . . maybe . . . Why do B2B businesses advertise during sporting events? Good point but I’m not sure that watching TV and interacting with a brand on Facebook is a truly a one-to-one. Plus, I’m not sure that B2B...

I'm currently the Academic Director of the Denver MBA at the Daniels College of Business. I manage the student experience and enjoy helping our students acquire the leadership skills they need for the next phase of their professional journey.

I'm also an Associate Teaching Professor of Digital Marketing at the Daniels College of Business, University of Denver. Since 2010, I've developed the 2nd most collegiate-level, digital marketing courses in the United States. I teach across a wide array of programs including Executive MBA, MBA@Denver, MS Marketing and Entrepreneurship.

I'm professionally passionate about digital culture, artificial intelligence and cognitive neuroscience. I'm married to an amazing woman and have two incredible children. I was raised in Colorado and spend my free time with family, cycling, snowboarding and going to the Pacific Ocean to SCUBA dive + surf.

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