LinkedIn or Facebook for B2B? (infographic)


This is an interesting infographic and there are two things that really stand out as critical to the argument.

  1. People do not shut off business thinking when on Facebook. Uh . . . maybe . . .
  2. Why do B2B businesses advertise during sporting events? Good point but I’m not sure that watching TV and interacting with a brand on Facebook is a truly a one-to-one. Plus, I’m not sure that B2B advertising during sports events works. If social has taught us anything, it has taught us that eyeballs don’t necessarily equal customers/$$$$.

I do think it’s valuable to have a presence on Facebook if you’re a B2B but would watch it closely to see whether LinkedIn or Facebook drives the most interaction.

By Michael Myers